Selling Real Estate

Market

Markets vary from region to region, town to town, and sometimes even by neighborhood.  Having a deep knowledge of the market, who is buying, how they are buying and pairing that with the tools and data of real estate will give you the framework of a winning strategy.  A comprehensive and up-to-date understanding of your market is the key to confidence in your decisions.   A strong agent will sit down and discuss with you their strategy and highlight key concepts of how they intend to implement it to get your property sold efficiently and for the best price.

Property

Each property is as unique as the person who owns it, just as each buyer has their own set of unique desires they want to see in their new home.  Understanding the best potential buyer and highlighting and accenting property features that matter to them is a must in the best marketing strategies.  Take the time to bring the best version of your property to the market and it will make you thousands in return for your effort. 

Buyers

There are many different buyers with many varying needs searching the market, but not all buyers for your property are created equally.  Understanding the right buyer for your property, their needs, their wants, and their financial situation can set you up to offer the best product and negotiate the best deal with your ideal client.  A marketing expert knows who is looking for your home and knows how to bring them the best possible product for their needs...which means more money and less hassle in the process.

Strategy

Your unique selling strategy should incorporate all of the elements of market, property and buyers and pair them with a reasonable timeline that matches your needs.  Having a dynamic and fluid strategy based around market statistics and feedback from buyers will give you the agility to respond to market developments and make changes if necessary.

Communication

Sometimes that hour long conversation at dinnertime is the last thing you want to entertain, but it just might be difference between keeping a deal together or going back on the market.  Polite and effective communication that recognizes the other party's position while standing firm to what you want bridges the gap from frustrated confusion to calm consideration.  Ample communication with your opposite party will give them the peace of mind to move forward confidently.  Remember, often times they are navigating a multifaceted enormous financial decision and having to make compromises with many questions and concerns still lingering.  A little kindness in communicating goes a long way.

Timeline

Property sales have a longer timeline than most expect.  Remember, getting to a contract is only the first step.  Only once you're relatively sure that the contract will close can you really start to see the finish line.  A contract can take a long time to come together and potentially fall apart for many reasons, so keeping an eye on the eventualities with your timeline in mind is a must.  Even if you have all of the time in the world seasonality and market staleness can bring in unknown and unwanted stalls in the selling process.  Having perspective on market statistics, the selling process, and buyer profiles can give you the insight you need to get your home sold and be prepared for the timing of the outcome.

Negotiation

Negotiation truly is an art that is unique to the individual.  Some thrive in negotiations while others wilt, but as a seller you need to be prepared to at least handle some buyer conversations that may turn into requests, even with properties being sold "As Is".  A good negotiator enters the deal and the conversation having sought to understand all of the possible outcomes; good, bad, and ugly, and how they can mitigate all to achieve their ends.  Understanding that hard lines do exist, no one says that you have to race to arrive at them.  Try to understand the key points your buyer wants and the ultimate dance of negotiation to potentially find common ground just short of your line.  Preparation, listening to understand and emotional control will keep deals together and not waste valuable time and money going back and forth on the market.

Legal Considerations

A great attorney is a valuable asset in the sale of your property, but you could end up paying very hefty legal fees if you relied on them to explain every eventuality in every legal decision in the home selling process.  While a sellers legal considerations tend to be less by virtue of the fact that they are separating from their asset for a defined price, there are still some legal steps along the way that could come to bear negatively if not considered completely.  Having an experienced individual to help you understand the legal landscape is always a plus, and a good agent does just that.  While agents will not give legal advice, they can give perspective rooted in experience which is sometimes just as valuable.